Gluten-Free Paleo-Friendly
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Join us as we celebrate our new name, new store design, and enjoy some free food!

On Thursday, January 4 at 11:00 AM, we will have a ribbon cutting with the Hoover Chamber of Commerce and will have samples throughout the day until 6:00 PM. We will also have a HUGE giveaway of 4 weeks of Paleo or Whole30 bundles ($396 value)! You must be present that day to enter the giveaway.

The Joyful Food Co. was born as Consider It Joy Baking in 2015, but the idea behind it started a few years earlier because of family health problems.

"Several years ago, my family embraced a grain-free, no processed foods lifestyle to address multiple health issues my son was dealing with, and this meant everything we ate was homemade,” said Elizabeth Wood, the founder. 

The changes in diet and lifestyle were a success in Wood’s personal life, but she knew other families were struggling with many of the same issues. While there was vast interest in the Paleo lifestyle by the community, the time commitment, learning curve of new ingredients and the frustration of recipe failures were huge deterrents. 

"I wanted to help, so I did the only thing I knew how to do--I baked! We started small as just a bakery, but soon, customers began asking for meals as well,” Wood said.

That’s when Rebecca Wanagat joined the team. Like Wood, she was a mom on a mission, who educated herself on the Paleo lifestyle in a quest to improve her family's health. Soon the two were selling as many meals as they were muffins! However, many people still weren't aware of the addition of meal options.

To celebrate the growth, “Consider it Joy Baking” will re-launch as “The Joyful Food Co.” on January 4th, where the community is invited out for a ribbon-cutting ceremony. 

We hope to see you there!