It's Okay to Be an Ingredient Snob
One of the first, and most important, lessons I learned when my family went Paleo was how to read ingredient labels. Even on items that would seemingly have no strange ingredients in them (like mixed nuts!), it seemed there was almost always a strange oil or some form of sugar (which is often listed under a variety of names) on the ingredient list.
When following a special diet, there is something so utterly disappointing about finding a food item on the shelf that looks like something you can eat, only to read the ingredient list and find one ingredient that you can't have. Or worse, to buy the item, eat it, feel sick, and THEN notice the bad ingredient!
Because I had to be SO strict with ingredients when my family made our lifestyle change (we started out on the SCD diet), I became an ingredient detective of the highest order! Because of our experience, I also knew how important it was for people to know EVERY.SINGLE.INGREDIENT that has been added to their food.
When I opened the bakery in 2015, I made a commitment to list every single ingredient on every single item and we are still doing that.
We take the same care in choosing ingredients for our customers as we would if we were serving this to our family. We also take our responsibility as consumers very seriously and aim to support farms that share our values in the treatment of animals and people. For this reason, all of the chocolate products we use are organic and fair-trade (also free of dairy and soy).
Our chicken is always organic. Our beef and beef bones (used for our bone broth) come from Miller Farms in Delta, AL. The cows there are grass-fed and grass-finished. Our eggs come from free-range chickens (fed a non-GMO feed) at Gravel Ridge Farms in Cullman. Gravel Ridge also provides us with pastured pork.
As for our vegetables and fruit, we use organic when it is possible, and it is about 30-40% of the time. Many of our baking ingredients are also organic, including our pure maple syrup, coconut sugar, and coconut flour.
We are always happy when we see customers reading our labels in store, because we are proud of the ingredients listed, and because we love seeing more and more consumers CARING about what goes into their food!